2010 Sinner and Winners Awards

This past year PR occupations have become more demanding of a professionals time and effort than ever before for both political and celebrity figures. Politicians and celebrities have been know to publicly skrew up, leaving a mess for their PR to clean up. When I read the results of the sinners and winners awards I first started laughing because I totally agreed with some of them, then I thought to myself how I would hate to be their publicist. One of the most deserved awards was the CEO of the Year Award given to Tony Hayward who said the BP situation was a little more than a "modest spill". Needless to say it was a little more, and BP stepped up, claimed the disaster as their fault, and offered to pay for damdges and cleanup. I love that they called Hayward's reaction to medication " foot in the mouth disease". This was very clever and sarcastic, which made it humorous. My other favorite award was the Not Knowing When to "Fold Em" Award, given to Bret Farve. He was a football icon and even a hero to some. Farve had the good family man image, and was a sponsor for many compnanies until he started testing his good reputation. He was on the top of football charts, and now he is only on the top of headlines. He should have stayed retired while he still had a respectable reputation. The sinners and winners awards are very pessimistic but entertaining and truthful. They sum up 2010 accurately.